2010 Buick LaCrosse: Can Buick Shed Its Dull Image?

Posted: Jan. 08, 2009 10:01:01 a.m.

Even with Tiger Woods commercials, Americans don't think Buicks are cool. The brand's image is soft, boring...cars for older people who no longer want an exciting drive. GM's mid-market brand is now popular in China, but fading from relevance in its home market.

But the 2010 Buick LaCrosse, set to debut at the Detroit Auto Show next week, could change all of that.

"2010 Buick LaCrosse: Blue Hair No More!" screams the headline at Jalopnik. The ...